Trackleads

About the project

By integrating directly with Meta, the application retrieves up-to-date lead information and combines it with a flexible cost management system. Trackleads performs complex revenue attribution and computes key metrics such as cash-flow, ROAS, and cost per lead, ensuring that businesses have a clear picture of their marketing efficiency.

Challenges
  • Data Complexity: Managing diverse financial data and lead details while ensuring accurate revenue attribution
  • Cost Flexibility: Enabling dynamic scheduling for cost inputs, which traditional systems struggled to accommodate
  • Real-Time Analysis: Providing up-to-date insights by integrating seamlessly with Meta’s lead data
  • Security: Ensuring a secure environment with SAAS architecture, including robust two-factor authentication.

Approach

  • Dynamic Cost Management: We built a flexible system that allows for scheduled cost entries, making it easy to adjust financial inputs as needed.Meta Integration: By connecting directly to Meta’s API, Trackleads automatically imports lead details, ensuring data accuracy and real-time updates
  • Advanced Analytics: Our solution incorporates complex algorithms to perform revenue attribution, calculating essential metrics like cash-flow, ROAS, and cost per lead with precision
  • Lead Status Tracking: The application actively monitors and updates the status of each lead, offering a clear view of lead progression and conversion
  • Enhanced Security: Leveraging a SAAS architecture with 2FA authentication, Trackleads ensures that user data is safeguarded against unauthorized access.

 

Key Features

  • Flexible Cost Scheduling: Easily add and adjust costs based on your unique budget cycles
  • Real-Time Data Integration: Direct connection with Meta to automatically update lead information
  • Comprehensive Financial Analysis: Detailed calculations for revenue attribution, including cashflow, ROAS, and cost per lead metrics
  • Effective Lead Management: Maintain accurate lead statuses to optimize conversion strategies
  • Secure Access: Advanced two-factor authentication to protect sensitive business data.

Developing the web application

TrackLeads.io is a SaaS platform built to centralize lead tracking, revenue calculation, and UTM management in real-time. We developed a dynamic dashboard with advanced filtering, campaign breakdowns, and automated KPIs like ROAS, CPL, and AOV. The platform integrates seamlessly with Meta and Zapier for synchronized data flow and automated reporting. Custom modules like UTM Link Builder and Lead Journey tabs were implemented to streamline marketing analysis. Designed with scalability and performance in mind, the UI ensures smooth navigation and actionable insights.  




Results & Impacts

Trackleads has transformed the way businesses approach lead management and financial analysis by automating complex processes and delivering actionable insights. The solution reduces manual errors, improves budget tracking, and enhances decision-making with real-time data, ultimately driving better marketing performance and ROI.

Technology Stack

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